The Role of Shopping Values, Cognitive and Affective Evaluations on the Relationship between Store Environment and Store Patronage Intention: A Future Research Agenda

This study aims to investigate the role of shopping values, cognitive, and affective evaluations on relationship between store environment patronage intention while proposing a future research agenda through systematic literature review (SLR) approach. Based Stimulus-Organism-Response (S-O-R) model, is identified as stimuli, are organism response intention. The SLR proposed that cognitive can be included mediator based Cognitive Theory Emotions. Further, literature, it suggested hedonic utilitarian values may have moderating effect theoretical association supermarket shoppers will reveal significant managerial implications for studies.